Relaunch of The Year

Posted on August 30. 2019



Relaunch of The Year

It was with great excitement we received the news that we were in the running for the 2019 BoBedre Design Award.

BoBedre, Scandinavia’s leading design magazine, hosts an annual event celebrating Norwegian design where a total of nine prizes are awarded in different categories. Ekstrem was nominated in the category Relaunch of the Year. The prize is awarded a product which represents the successful revitalization of an object from Norwegian design history, contributing to strengthening Norwegian design both at home and abroad. Read the jury’s verdict:

The prize goes to a product which symbolizes a period of major change in Norwegian design history. The characteristic form reflects a designer who rebelled against his predecessors, unaffected by commercial considerations, on an uncompromising quest for originality. It is an ergonomic product which combines influences from different eras, from Italian pop-design to postmodernism. The chair has been in production since it was first introduced to the market in 1984, but has gained renewed attention after it was reintroduced in a new color palett curated by Shane Schneck. There is little doubt that this chair has a bright future.

We are honored and grateful for the possibility to manage this extraordinarily fun piece of Norwegian design history. We look forward to the continued work with Ekstrem, giving this iconic piece of furniture the attention it deserves.

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