Andreas is an artist and image creator located in Göteborg, Sweden. While he primarily works independently, he also actively collaborates with a diverse range of creators on various projects. The goal with his art is to initiate conversations and evoke emotions, expressing himself through the language of images.
Andreas Samuelsson
Known for his seemingly stripped-down images, Andreas makes the complicated seem simple through his illustrations. From childhood, he has been captivated by the idea of crafting new spaces and pushing beyond the typical ways of expressing himself.
Despite the simplicity of his art, Andreas has worked broadly, from icon creation and typography to illustrating various products, patterns, and murals. "I want to create a visual world where each thing can function in as many ways and still be special. It's like when a chair, a symbol, a house, a basketball, a poem, or a song all come together to make something totally new."
Collaborating with other artists to create something exceptional is a process he never tires of. While he values modern technology, he draws most of his inspiration from real life, whether he's browsing through his picture library or exploring an antique shop. Creating his own spaces and daring to be unconventional are important aspects for him, as is allowing himself to fantasize.
With a global reach, Andreas has collaborated with prominent clients and publications, including several projects for The New York Times. A collaboration that turned out to be instrumental in finding his unique style of visual communication, where he emphasizes on simplicity with maximum impact. This characteristic style continues to shape his illustrations today, as he underscores the importance of conveying a message in his art, that a simple image can represent a bigger idea.
Andreas has an innate creative spirit, evident in his art and playful studio. This inclination became apparent at a young age when, as a child, he took to rearranging the furniture in his room daily. Creating new spaces is something that’s been central through his whole life. Echoing his childhood tendencies, he continues to adjust his surroundings often, while preserving old elements. "I place great importance on mixing styles and decades. There's a fascination in experimenting with contrasts and rearranging elements in a room without adhering to strict rules. While it's nice to surround yourself with pretty things, the most important thing to me is that the space allows for a life to be lived».
"There's a fascination in experimenting with contrasts and rearranging elements in a room without adhering to strict rules. While it's nice to surround yourself with pretty things, the most important thing to me is that the space allows for a life to be lived."
Throughout his life, the power of imagery has remained at the core, serving as a profound language for self-expression. It not only embodies emotions, but also reflects his identity. “I often come up with ideas by combining what I see with my past experiences. When the right time comes, I use those ideas to create something that fits the moment. I aim to be honest in both my work and as a person, believing that the image can convey that honesty. I capture sections, play with colors, and balance a surface until it feels ready.”
For several years, Andreas has been working on a Varier chair, and his studio is currently equipped with a Variable™ and Multi™, alongside an Ekstrem™ in the corner of the room. His personal favorite is Variable™, particularly during the extended hours of illustrating. "I personally love working on my Variable; the subtle wiggle as you sit, not only prompts a moment of calm in me, but also ignites a spark that makes me want to start to create."